When meeting with a client for the first time, it is very important to ask questions about the focus of their Corporate Video Production. No every Corporate Video will provide the same benefits to a every company. It is true that video has the potential to engage audiences and bust SEO. It is also true that only the right content and the right video will unlock the doors to unlimited success. The best ROI is untapped only after careful research in every particular case. Let’s take a look at the different types of corporate videos and their characteristics.
Customer Testimonial Video.
There is nothing more impacting than watching and listening your clients in their own habitat talk about the incredible experience they had while in your business, how great your product is or explaining how you made them succeed in their business. Testimonial Videos usually run from twenty second segments to a minute, and are sometimes used to support other marketing materials.
Success Story Video.
Success Story Videos are very similar to Customer Testimonial Videos. They typically run from one to two minutes and feature an interview of a Customer answering questions from an interviewer. These videos are usually marketed alone without using any other marketing material, they can be grouped with other Success Story Videos.
Company Videos are similar to a ‘brochure’ for Companies. These videos are intended to give prospects a global idea of the company. They typically present the company history, products, key employees and company executives. Corporate Videos can be very informative and are definitely a great choice for small to large companies as well.
Corporate Videos became popular about 30 years ago and the most basic form of Corporate Videos were “Training Videos”. They have been used for the training of Customer Service employees, sales representatives, technical departments, etc. Training Videos are highly popular . Nowdays they are mostly implemented online and are a very cost effective substitute for in-class company training courses
Companies are becoming really careful in how they spend their marketing budgets. The choices are many ( broadcast television, online video ads, in-game ads and theatre advertising among many others) These new forms are becoming very popular besides your typical cable commercials. In the near future video marketing will be highly targeted to very well defined niche markets.
Content Marketing Videos
Content Marketing Videos are becoming really important and we will see a proliferation of them in the next few months and years. Most of the content created by companies is used to market, sell and focused mainly on the brand. Content Marketing Videos are geared towards solving your customers problems and then letting them know about your brand. Clear examples are the “How to” videos that you see on Youtube, these are mostly created by individuals or companies that want you to use their service or product .Do you have a knowledge that can help your prospects ? Customers don’t go to your website to receive a sales pitch, they want you to solve them a real problem.
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