How much does a music video cost ?
How much does a music video cost ? Sometimes I really don’t know how to answer this question without scratching my head and looking a little baffled. Some clients look at me with a straight face thinking that I am either resisting to give them a price or, that we are too expensive.The truth is that every song, every artist and genre needs a different creative approach and visual treatment. I know how much a music video cost in 2016 ! Music Videos go from $10,000 to $200,000. Yes, $10,000 is really cheap and $200,000 is not much if you compare it to Music Videos that were produced in the 80’s and 90’s. The Michael Jackson and Janet Jackson music video for the song “Scream” was $7,000,000. Madonna’s music video for “Express Yourself ” was $5,000,000. Think those are big numbers ? Yes, but the results were amazing.The artist and director had the freedom to dream and paint it on the film canvas. For these artists it was not really about the video production cost, but the final piece.
Director : Cesar Perez
Music Video cost is the sum of many variables.
The variables that affect a music video cost are infinite, so let’s get creative ! You can film a Music Video in a Park with a Smart Phone, or you can film it in a Yacht with three top of the line ARRI Film Cameras, a helicopter and a crew of twenty people. Most of our Music Videos are filmed with a very small crew of no more than 5 crew members. Some clients have a budget to pay for a larger crew of 12 or more crew members and the nice expensive toys. How much does a Music Video cost? Continue reading the world is your oyster !
Director : Cesar Perez
Music Video cost can be determined early in Pre-Production.
First we need some basic information from the artist in order to figure what will be the music video cost. We can meet to listen to his/her ideas, discuss every aspect of the production, etc. We always listen to the song not one but many times in order to dissect it, understand the meaning, the artist statement, etc. That is done in Pre-Production, we explained the whole process in a different article. The director and client will discuss the look and feel of the Music Video. Storyboards and Shot-lists are created to inform the crew about the angles, scenes, shots and the visual approach for the music video. One of the most important decisions is crew size. Crew rates are very important since that determines great part of the music video cost. If you plan to shoot a singer with a group of dancers in several locations, hey you are going to need a big crew.The singer and the dancers would probably need hair and make-up. Don’t forget that a choreographer is imperative for a dance Music Video. The dancers would have to be paid for rehearsals and on the filming day as well.The Director of Photography would suggest a crane to get nice swaying shots from above or steady cams to follow the artist. When you have only one singer in one location with a model you can get by with a crew of maybe four to five crew members. The cost of a Music Video depends on the concept, the sets, the art direction, the camera package, lighting package, the crew size and what has been scripted for the artist. There are always ways in which you can cut corners. Music Videos are very conceptual and that gives the director a lot of freedom to create interesting visuals, sometimes with very little you can do a lot .The most important aspect is to have a great artist performance and a dedicated crew of professionals.
Director : T.Demos
An average Indie Music Video needs at least 4 to 5 crew members.
With a small crew, everything will take more time and you need to have a very tight plan in order to pull it off. For example, some productions do not know about the importance of a good AD (Assistant Director). They simple forget to hire one ! Yes; the crew member that helps the Director. When you don’t have one the Director has to run everything on the set as well as take care of the creative part of the shoot. The Assistant Director is there to take care of everything, so that the director can concentrate on the only task he is there for : directing an amazing Music Video. On the other hand a Producer is a key position, he will make sure that locations, permits, insurance and equipment are secured and ready for every shoot day. Every single crew member is important. I like to compare a film set to a very sophisticated cookie factory. Every single crew member is an important piece of the whole mechanism. When you don’t have all the necessary pieces (crew,equipment,etc) you are missing parts of your factory. That will result in going over schedule, expending more money, etc.
The best way to explain the cost-quality balance is with the famous “Film Production Triangle”. It is one of those things you learn in filmschool and never forget. When you have (2) corners of the triangle the third is compromised. Ex: If you want your Video to be good and need to shoot it fast , it will not be cheap. If you want it to be cheap and shoot it fast, it will not be that good.
I will stop rambling and get to the point in question. How much does a music video cost? I will answer it right now ! Our music Video Production Packages start at $3,500 and that includes :10 hours / 1 filming location / 4 Crew Members. We will light, shoot and edit your Music Video with the same love and care of a $200,000 Music Video. That is only a starting point. Once again, the more budget you put into a Music Video Production the more freedom we will have as filmmakers.
Some details we need to know.
Do we need more than 10 hours to film? Do you want to film in more than one location? Do we need to hire actors? Do you need extras? Do you need a make-up artist? Do you want us to shoot with a DLSR Camera or with a RED DRAGON CINEMA CAMERA? Are there any animals involved or animal handlers? Do you need dancers? Do you need a rain machine for a rain effect? Do we need to film in a Sound Stage with a Green Screen? Are we going to be using any CGI?
We can work with you if the budget allows for at least one camera, four lights and a small crew on a location of your choice.
Call us at 855-MIAMI-FILM . We will be happy to budget your next Music Video.
CONTACT US FOR YOUR NEXT MUSIC VIDEO.
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