Providing prospects with quality content is a surefire way to attract eyeballs and inform people what your business is all about.
The time a person spends on a website is a common way to judge the metrics of its engagement. The chances of prospects converting into customers rise significantly the longer they stay on a website. There are several ways to get people to stay on your website for a longer period. Content is king in the age we live in. Providing prospects with quality content is a surefire way to attract eyeballs and inform people what your business is all about. Audio, visual, and text-only content are among the three common types that people tend to utilize. However, there are a lot of businesses that undervalue video production.
Numerous reputable studies indicate that video marketing is slowly becoming the main medium for creating awareness and engaging people with several businesses.
People who realize how beneficial video marketing is have reaped its benefits by getting professionals to produce marketing videos for their businesses or brands. Although video marketing is slowly gaining traction and has become a prominent part of mainstream media, there are several industries that can benefit from it as well. By embracing the video production culture, these industries will be able to add a plethora of customers and improve their overall presentation as well.
2019 is the year in which you will see a significant rise in using video for business. So, let us waste no time and discuss the industries that can benefit from it in the year 2019.
1. Health Industry
Video companies have teams that have excellent researching strategies that they can apply on your healthcare clinic’s video.
The healthcare industry is not an exception when it comes to embracing the video production culture for improving their business. People often think that just providing some written content and images will be good enough to convince people to come to them. This could not be any further from the truth. Showing people how things are done in clinics, healthcare centers, dental offices, etc is a great way to rid them of their fears. You can acquire the services of an experienced video marketing company to produce your videos. These companies are well versed with all the ins and outs of making videos that attract people.
If you happen to be a healthcare practitioner, you can discuss your strategies and plans with the production crew. The crew will inform you whether your plan is feasible or not and give you their own suggestions as well. In case, you don’t have any idea on what route to take with your clinics’ video production, the video companies have teams that have excellent researching strategies that they can apply on your healthcare clinic’s video. They’ll make it into a blend of fun and informative video that will instantly remind people of you whenever they feel the need to go to a specialist.
People are often afraid before they visit physicians. They only know their name and in some cases, reputation. Putting a face to their name can do a world of good for instilling trust in these people. Ask your video marketing company to create physician profile videos and post them on the clinics’ website. You will see a great increase in your clinic and website’s footfall all because you introduced your physicians and doctors to the general public. Welcome videos and testimonials are some other additions that will add great value to your practice.
The future of healthcare looks bright and it is all thanks to video marketing. If you are wondering if there is a video marketing company in Florida or not, don’t worry. There are a few of them and can help position your clinic in the direction of success through their unparalleled video marketing skills.
2. Legal Industry
Video marketing for law firms is becoming quite common in 2019
If there is one industry that can benefit the most from marketing videos, it is the legal industry. Lawyers and law firms, no matter how popular, they never seem to get the recognition that they are after. Hiring a video marketing company could do wonders for them. There is always someone somewhere who has minor legal issues, while there are some who are drowning in them. All of them seek lawyers that can rectify their situations and get them out of trouble. However, you may find it surprising that getting hold of lawyers, especially good ones is not as easy as it seems. Not because they are unavailable or there is a shortage of them, but because of the fact that they can be extremely hard to find. Furthermore, people do not trust lawyers easily.
Videos are a reassuring way to make people trust people, which is why every lawyer and law firm should consider getting help from a video production company to improve their presentation and make it trustworthy. Video marketing for law firms is becoming quite common in 2019; it adds an element of friendliness that adds reliability to any firm. Acquire the service of a good video company in Florida so that they can analyze the needs and requirements of your private practice or a law firm and produce the videos accordingly.
What people often forget about video marketing is the fact that it plays a big role in improving a websites SEO ranking. Having a better online presence means that your law firm website will have more visitors and engagement, and with the right videos, you can easily persuade people to give you a shot at defending them. People often try to steer clear from video marketing because they think that it is too difficult and technical. Well, although they’re right, they can delegate this task to a group of professionals. There is more than one video marketing company in Florida that specializes in video marketing for law firms. They’ll produce video content relevant to your law firms or practices’ services and make sure that it appeals to anyone who watches it.
These video production companies will make educational and informational videos that you can upload not only on your website but across a variety of other platforms as well.
3. Real State Industry
Compare the real estate websites that promote video marketing to the ones that do not, and you will see that the ones that do focus on marketing videos receive more inquiries
It doesn’t matter if you are a seller, buyer, or even a simple real estate marketer. The importance of maintaining an attractive, reputable and strong presence is crucial in the real estate industry. Effective marketing is essential if you want to stay on top of this ever so competitive industry. Taking the leap to real estate video marketing bandwagon is what you should do if you plan to gain success in this industry. Take a quick peek at successful people in this industry and you will find very few people who haven’t taken the advantage of real estate video marketing.
Compare the real estate websites that promote video marketing to the ones that do not, and you will see that the ones that do focus on marketing videos receive more inquiries. With so much evidence to back up the success of video for business, not jumping on this bandwagon would be a big missed opportunity. Videos are an entertaining medium that has the potential to take businesses to greater heights. If you happen to be a real estate marketer who lives in Miami, you can easily get hold of Miami business video production companies that can aid you in making videos relevant to real estate.
Regular real estate content can be boring. The ads are often forgettable and don’t people find it hard to resonate with them. Real estate firms and mortgage companies can leverage video marketing to attract people with creative and relatable ads.
4. Construction Industry
You can market your videos on a variety of platforms. However, posting the videos on your website is extremely important and should be your priority.
Small businesses have been successfully using video marketing to promote themselves and converting prospects. There is no time and cost-efficient way of getting the word out than making a video for business. People in the construction business should take advantage of this too. Builders and general contractors can get their names out and spread their message for prospects through this medium. Producing a video is not that difficult, contrary to popular opinion. You can even hire a video marketing company in Florida if you live there. Some of these video marketing companies are highly proficient in video marketing in the construction industry.
You can market your videos on a variety of platforms. However, posting the videos on your website is extremely important and should be your priority. There are several discussion points that you can bring up with the video marketing company such as making it concise and to the point and having an effective call to action at the end of it. When it comes to video marketing in the construction industry, your focus should be to produce a variety of videos as the construction industry itself is a vast field. Furthermore, you should also make sure that your videos aren’t too long or too short. You risk losing people’s attention in longer videos, while shorter videos have lesser details. Consult with the video production company to determine the right balance to make sure that you captivate your prospects on their first introduction to your business.
5. Wellness and Beauty Industry
Videos are a highly convincing way to influence people and win their trust.
Since the visual appeal is the main attraction of the beauty industry, adopting video marketing for it only makes sense. Most of the businesses the wellness and beauty industry already have a predominantly online presence these days, but what most of them lack are marketing videos. Pictures are what most massage centers and cosmetic surgery clinics use on their websites and social media.
Although they are effective, they are nowhere near as effective as videos. A single 5 or 10-second video has a higher rate of conversion than 10 to 15 pictures.
There has been a steady increase in cosmetic surgery clinics, gyms, spas, and beauty salons in Miami Florida, getting the services of a Miami video production company will be a step in the right direction for anyone who plans to grow their wellness or beauty related business. Furthermore, videos are a highly convincing way to influence people and win their trust. Just imagine documenting a weight loss transformation or a before and after video series of plastic surgery, wouldn’t people trust it more in comparison to word of mouth? Absolutely they would! Videos incite people to take action in comparison to any other form of content, because of how convincing they are.
Get an experienced video marketing company in Florida to make videos for your wellness business. It will save you tons of time paying attention to other important stuff, and your business will be better because of it.
6. Food Industry
Video marketing is at the forefront of every restaurant’s success in the food industry.
Your vivid imagination is what tempts you to get a bite from that favorite burger or pizza you like. The imagery in your head is never still like a picture, it’s more akin to a video clip. You fantasize several scenarios of eating the food that you like. Doesn’t it feel like the perfect wave of hypnosis to lure anyone in? It absolutely does, and hundreds of successful restaurants tend to agree with this notion. Why else would they spend thousands of dollars in producing tons of videos to promote their foods and restaurants?
Video marketing is at the forefront of every restaurant’s success in the food industry. Short clips showing the ingredients, the process of cooking, people taking bites out of delicious foods are just some ways through which people find themselves in a trance that ends them finding themselves in the restaurants they see in the videos. You should also take advantage of this and hire a video production company to produce a captivating food video for business purposes. There are plenty of food marketing videos that you can take inspiration from. You can also come up with your own original concepts for your restaurant, and if not, hire a video marketing company in Florida to do it for you.
2019 is the year where video marketing evolves the marketing landscape altogether. Most of the businesses you know will use marketing videos as the primary medium to market themselves. If you run a business and are looking for a professional video marketing company, get in touch with Bluemoon Filmworks to get the most bang for your buck for your marketing videos.