Video Production Questionnaire.

Completing this questionnaire will help us to understand your video needs and expectations, as well as create a more accurate quote and end product for you. Not all of the questions may apply to your situation, but please give us as much information as you can

Name

Title

Company

Phone

Website

What is the purpose of the video?

What do you want the video to achieve?

Inform the Public

Train / Educate Staff or Volunteers

Increase Brand Awareness

New Product or Service

Lead-Generation / Attract New Customers

Describe your target audience demographics (age, gender, income, marital status, education, location, interests, etc)

What do you want/expect the audience to do after watching the video? (call-to-action)

Fill out a form

Pick up the phone to call

Go to a landing (web) page

Purchase a product (click-to-buy button)

Perform a task (i.e: donate, attend or participate, visit your business, take a position, etc

Where will the video be seen or hosted?

Website

PowerPoint presentations

Tradeshows

Email link

Will the video be:

Part of a larger presentation

Stand alone

Part of a video series

Will, there be any accompanying literature, brochures, or white papers posted with the video?

Yes

Provide a description of content and any key messages which you want the video to get across:

If no words were used, what 10 images would describe your video’s story?

What is the target video length?

30 seconds

60 seconds

2 minutes

3 minutes

4 minutes

5 minutes

Not sure

What style and format do you want the video to have?

Documentary—Informative program with a voice-over narration accompanying the visuals

Lecture—Visuals, usually with narration or presenter

TV Magazine—Presenter provides information in different sections, in a lively and informal style

News—Presenter provides information on different topics, in a formal style

Drama or Role-Play Reconstruction—A story (fact or fiction) produced using actors to play the characters.

Product trailer/elevator pitch—Short 1-2 minute video

MotionGraphics—Narration voice-over with animations, images, and text

Animation / Cartoon

Customer Testimonial

Corporate Officer / Executive presentation

Virtual Tour

Describe the overall “tone” of the video:

High energy

Medium energy

Low energy

Persuasive

Informative

Informal

What production elements are required?

On-screen presenter

Voice-over narration

Corporate officer (CEO, VP, Director)

Talent (for role plays, reconstructions, professional presenters, etc.)

Customers for testimonials

Graphics (charts, diagrams, bullet-points, etc.)

Video footage

Music

Key photos / 2D and 3D image

Animation

How many different locations will we need to cover in shooting footage and/or photos? Please list/explain:

If your video will require aerial footage, check all that apply

Stationary point (from tower, crane, jib, lift, or other stationary point)

Drone (moderate elevation) footage

Aircraft (plane or helicopter footage of large areas from higher elevation)

Is there a sample video (s) online that is/are similar to what you want to create?

What is the development timeline? (Ex: 1-week script, 1-day shoot, 2-week editing)

When can the planning and scripting process start?

What is the deadline date for the finished video product/deliverables?

What is your budget range?

$1,500 - $2,500

$2,500 - $5.000

$5,000 - $10,000

$10,000 - $20,000

$20,000 - $50,000

Other.

Additional Comments?