What is the purpose of the video?
What do you want the video to achieve?
Describe your target audience demographics (age, gender, income, marital status, education, location, interests, etc)
What do you want/expect the audience to do after watching the video? (call-to-action)
Where will the video be seen or hosted?
Will, there be any accompanying literature, brochures, or white papers posted with the video?
Provide a description of content and any key messages which you want the video to get across:
If no words were used, what 10 images would describe your video’s story?
What is the target video length?
What style and format do you want the video to have?
Describe the overall “tone” of the video:
What production elements are required?
How many different locations will we need to cover in shooting footage and/or photos? Please list/explain:
If your video will require aerial footage, check all that apply
Is there a sample video (s) online that is/are similar to what you want to create?
What is the development timeline? (Ex: 1-week script, 1-day shoot, 2-week editing)
When can the planning and scripting process start?
What is the deadline date for the finished video product/deliverables?
What is your budget range?